• Affordability/rental costs top the renter wish list when it comes to choosing a home, followed by pleasant neighbours and broadband speed.
  • However, in terms of the added extras, most renters would pay a monthly premium (£50 in London, £40 outside) for certain features, just 28% stated an outright ‘no’ to any.
  • Parking takes pole position, followed by a pet-friendly property. With more of us adopting a hybrid work pattern, quality soundproofing from internal and external noise was placed third.
  • Source: Dataloft, Property Academy 2021